Users will soon have a fresh option that allows them to cut down on the quantity of artificial intelligence-produced content appearing in their streams. This move comes as the service revealed that it now features over 1 billion content made with AI.
Trial and Implementation
This change is in a pilot phase over the coming weeks before a full-scale launch. This shift coincides with a surge in AI content, driven by recent video-generation tools.
AI Proliferation Online
Recent reports that almost 10% of the most rapidly expanding video streams on a competing service primarily display AI-generated videos. A considerable share of this content is classified as low-quality AI content, a term for inferior, factory-style content that is typically nonsensical or bizarre.
“We know from our community that numerous viewers appreciate content produced via AI tools, from AI artwork to informative clips, and we aim to give people the option to see more or less of that, based on their own likes,” stated a platform representative.
Scale of AI Content
TikTok announced that there are now 1.3bn videos on its service labeled as AI-generated. In total, in excess of 100 mn media items are submitted to the app each day, making AI content a limited part of its overall inventory.
How to Adjust Settings
Users will be in a position to limit or boost the level of artificial media they view by opening the “manage topic” option in the app and choosing AI-made media. Additional categories that are already be controlled under the setting cover news, clothing, cosmetics, and dance.
Content Labeling and Policies
TikTok’s policies require creators to tag “realistic” AI-made content, and it forbids dangerous AI impersonations of celebrities or critical incidents. Any believable artificial content that is not labeled can be taken down under its terms of service.
Furthermore, the app will henceforth apply an artificially created label to content produced via its built-in AI features, or identified by an cross-platform project for identifying content made by AI. This action is intended to deter users from seeking to bypass the disclosure requirement.
Responsible AI Funding
TikTok is furthermore establishing a $2 million educational fund for experts and groups to produce learning resources about ethical AI use. This project will support charitable organizations specializing in educating computer science.
Content Safety Approach
The platform has justified its safety measures, during discussion over plans to cut jobs for a large number of content moderators in the United Kingdom. TikTok is set to cut a significant number of roles in its user protection team in the UK capital, with worker representatives and internet security professionals expressing worry that people are being substituted by automated systems.
A trust and safety lead explained that staff-based oversight would still have a role, but artificial intelligence can safeguard staff by removing the most distressing content prior to it has to be seen by people. TikTok announced a significant reduction in shocking and graphic content handled by safety staff over the last 12 months due to intervention by its AI tools.
“We think that it’s essential to integrate humans and technology to ensure user safety,” she said. “We’ll have staff as part of that process, but we further consider it’s highly necessary to minimize viewing of dangerous material as rapidly, which is why a lot of the machine support is making a difference process content quickly.”
